PPC
Browse our latest insights on PPC.
Realistic Amazon PPC Budgets for New Sellers by Category
Calculate realistic Amazon PPC launch budgets using category CPCs, conversion expectations, and required click volume rather than arbitrary daily spend limits.
Read ArticleHow to Calculate and Optimize Amazon PPC Contribution Margin
Stop chasing vanity ACoS targets. Learn how to calculate and optimize your SKU-level PPC contribution margin to maximize absolute cash profit.
Read ArticleAuditing Amazon DSP Attribution to Find Your True MER
Stop trusting vanity ROAS in the DSP console. Learn how to audit attribution overlap, measure real incrementality, and calculate your true MER.
Read ArticleAmazon PPC Match Types: Strategic Allocation & Workflows
Stop wasting ad spend on redundant search terms. Learn how to strategically deploy Exact, Phrase, and Broad match types based on target goals.
Read ArticleAmazon PPC Match Types: When to Use Exact, Phrase and Broad
Stop wasting your ad budget on loose Amazon PPC match types. Master when to use Exact, Phrase, and Broad match to maximize your ROAS.
Read ArticleHow to Audit and Fix Out-of-Control Placement Multipliers
Stop wasting ad spend on Amazon. Learn how to audit and fix runaway placement multipliers to regain control of your PPC campaigns.
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